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FAQs


MX Awards

What are the AMA Baltimore MX Awards?

Each year, AMA Baltimore hands out MX Awards to Baltimore’s best and brightest marketers. Awards are given to organizations and agencies that raise the stakes on marketing campaigns – the ones that go above and beyond with measurable results and impact. We’ll select merit award winners for each competition category, along with the coveted Grand MX Award followed by first and second runners-up. The MX Awards is the largest marketing event in Baltimore and is attended by the best and brightest marketing professionals from almost every industry.

What’s so special about the MX Awards?

The MX Awards has always been a competition for marketers that do more than what’s expected, determining winners based on results. As AMA Baltimore’s signature awards ceremony, this evening of achievement will provide you the unique opportunity to stand side-by-side with the region’s leading marketers – the people who represent the best of the best in marketing. Entries are composed of four questions, and results are more heavily weighted. Find more information about judging here.

Who can enter?

“Amplified” is a celebration of you: the individuals and teams shaping the next wave of creativity in Baltimore’s marketing community. To truly make the MX Awards our most celebrated competition to date, the following are eligible to enter:

  • Independent organizations located in Maryland
  • Agencies located in Maryland can enter work completed for in-state and out-of-state clients
  • Out-of-state organizations and agencies located in the Philadelphia, Richmond, and Washington, D.C. regions may only enter work completed on behalf of a Maryland-based client*

Member rates are applicable to both AMA Baltimore and AMA One Chapter Alliance (Philadelphia, Richmond, and Washington, D.C. chapters) members if they meet the requirements listed above.

*AMA Baltimore is proud to be a founding chapter of the AMA One Chapter Alliance, a groundbreaking partnership that connects us with the AMA Philadelphia, Richmond, and Washington, D.C. chapters. The MX Awards connects us with our fellow chapters by giving them an opportunity to showcase the creative work they’re bringing to Maryland.

More information is available on our entry guidelines page.

In what time frame must the marketing be completed to be eligible?

All entries submitted to the MX Awards must have first appeared between January 1, 2023, and December 31, 2023, for the 2024 competition.

Who are the judges and how are they selected?

Each year, we carefully vet and select our judging panel. Judges are always from outside of the Baltimore area and are recognized leaders in marketing, communications, PR, marketing research, digital marketing, and social media. They come from a diverse marketing background covering business-to-business (B2B), business-to-consumer (B2C), non-profit, and other industries and verticals with subject matter expertise. The panel typically consists of CMOs, national AMA leaders or executives, nationally recognized agency leaders, authors, and marketing academics.

What is the Grand MX Award?

The Grand MX Award is the best-in-show entry that we award at the end of the evening and is the most coveted accolade for the competition. It is presented to the campaign demonstrating unparalleled creativity, strategic vision, and measurable results – amplifying the next way of creativity in Baltimore’s marketing community. Judges hand-pick outstanding entries among the pool. Every entry is eligible!


Entry Information

When are the deadlines?

The Early-Bird Entry deadline is Friday, May 17, 2024 at 11:59 pm EST. The Standard Entry deadline is Friday, August 9, 2024 at 11:59 pm EST.

How do I enter?

We use an online entry system that you can find here.

How much does it cost to enter?

You can find all the fees here.

Why is there a price difference for members and non-members?

Value. For over 75 years, AMA Baltimore has been an essential community for marketers. We value our members and the talent they bring to our organization. We strive to give members the best networking and educational opportunities, which includes deep discounts for MX Awards, and our many other events.

In 2020, the American Marketing Association, of which AMA Baltimore is a chapter of, cut annual membership dues by 50%. Annual membership in AMA is now only $169/year. This is not a temporary discount, but the new membership price. By joining AMA today, you can not only take advantage of our discounted MX Awards entry fees, but you and your company will receive the full benefits of the AMA, including deep discounts to local AMA Baltimore events like the MX Awards, speaker series (AMA in the AM, AMA in the Afternoon, and AMA in the PM), #AMAMingle networking series, and Mentor Connections mentorship program. Your membership also gives you access to AMA’s national benefits including resources and tools, certification programs, training and conferences, affinity benefits, and much more. Join today here.

Does AMA Baltimore verify membership for all MX Awards entries?

Yes. Before entries are assigned to judges, our membership team verifies each one against AMA’s membership database. Additional fees will be applicable for any person or company entering as a member that does not exist in our database.

I am responsible for entering our MX Awards entries, but I am not a member. However, my manager/coworker is.

That’s great! You may enter as a member and receive the entry fee discount. The person entering MX Awards does not have to be a member; however, at least one individual within your company or organization’s marketing department must be an AMA member. Group memberships are also available where your entire team can join for $139/year per membership. To learn more about AMA Baltimore membership options, visit our Membership page.

Am I a member?

To verify your membership, please email membersupport@ama.org.

How do I submit payment for my entry?

Once you have completed and finalized all your entries and they are listed in your shopping cart, then press “Place Order” to checkout and process your payment. We accept major credit cards only.

How are entries judged?

Each year, we carefully vet and select our judging panel. Judges are always from outside of the Baltimore area and are recognized leaders in marketing, communications, PR, marketing research, digital marketing, and social media. They come from a diverse marketing background covering business-to-business (B2B), business-to-consumer (B2C), non-profit, and other industries and verticals with subject matter expertise. The panel typically consists of CMOs, national AMA leaders or executives, nationally recognized agency leaders, authors, and marketing academics. All information and materials provided to the judges will be reviewed in confidence. Finalists will be notified Friday, September 13, 2024.

How are entries scored?

Every entry must full answer four (4) key questions:

  1. What was the marketing problem you were trying to solve for your client/organization?
  2. What were the creative and strategic factors driving the outcome of your work?
  3. What were the tangible outcomes of your work? The responses from your audience? Please include measurable results, if applicable.
  4. X Factor: What sets your work and/or organization apart from the rest?

Judges score each entry based on goals, objectives, and results; strategy; implementation; and creative approaches and effectiveness on a scale from 1 (the lowest) to 10 (the highest). What separates MX Awards from other marketing prizes is that we are not a beauty contest. To win a MX, you have to show the results. This is why the results are more heavily weighted, so it is extremely important to describe the results in measurable terms as possible to prove the objective(s) was/were achieved. See the full judging process here


The Event

When is it?

Thursday, October 10, 2024 at 5:30 pm

Where will it be?

Baltimore Peninsula
301 Mission Boulevard, Building 3
Baltimore, MD 21230

What should I wear?

Cocktail attire. Have fun with it!

Will there be food and drinks?

Yes!

AMA MX Awards