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Categories


Elements of Marketing

Components of grander marketing efforts used to inform, direct, or motivate target audiences to build a stronger connection with a brand.


New Brand Identity

Launching the brand identity of a new organization or product — this is not a rebrand of an existing organization

Rebrand

The makeover of an existing brand identity for an organization with the purpose of updating or repositioning how the brand portrays itself to audiences

Marketing Collateral

Can include brochures, newsletters, annual reports, sales kits, publications, or special event materials intended to market an organization or used as self-promotion

Market Research

Innovative use of market research to inform a marketing campaign or larger marketing initiative

Marketing Technology

Innovative use of marketing technology in the design, development, and delivery of a marketing campaign. This can include automation, personalization, and other martech strategies


Integrated Campaigns

Integrated marketing campaigns blend multiple forms of communication across a combination of channels and tactics to create a consistent campaign experience for the greatest reach of audiences in your target market. All submissions in the following categories must include deliverables across more than one channel or medium.


B2B Campaign

The creation of an integrated campaign targeting businesses across multiple channels

B2C Campaign

The creation of an integrated campaign targeting consumers across multiple channels

B2G Campaign

The creation of an integrated campaign targeting government customers across multiple channels

Brand Awareness Campaign

The creation of an integrated campaign boosting brand visibility and recognition across multiple channels

Non-Profit Campaign

The creation of an integrated campaign targeting non-profits across multiple channels

Internal Marketing and Communications Campaign

The creation of an integrated campaign that effectively engages and informs internal stakeholders across multiple channels

Diversity, Equity, and Inclusion Campaign

The creation of an integrated campaign that meaningfully enhances Diversity, Equity, and Inclusion (DEI) and fosters inclusivity across multiple channels

Event Marketing Campaign

The creation of an integrated campaign to promote a specific event, conference, or occasion


Digital / Interactive

Any materials specifically created for distribution across digital, online, or streaming channels.


Email Marketing Campaign

Writing and design of a series of emails created to communicate with audiences through a holistic campaign

Social Media Campaign

Strategic use of social media platforms to promote a brand or initiative through a holistic campaign (paid and/or organic)

Influencer Marketing Campaign

The creation of an integrated campaign that leverages influential figures to authentically endorse brands, amplify reach and engagement, and curates a meaningful impact on overall brand engagement across multiple channels

Content Marketing

A content program crafted to captivate, inform, engage, and retain audiences across multiple channels

Video Marketing

Video used to educate audiences or provide information on an organization, product, service, or event

Website, Microsite, or Landing Page

Any digital platform with exceptional design, user experience, and compelling content for a business, product, service, or event

Single Unit Digital Advertisement

Any single digital advertisement promoting a brand or initiative

Digital Marketing Campaign

A series of 2-4 digital-only advertisements intended to promote a single campaign


Print

Any materials specifically created for printed distribution to audiences whether in printed publications or mailed pieces. All submissions in the print category must submit a PDF and
photo of the work. If you would like to submit print samples, you can find more information under the “How to Enter” section on the Entry Guidelines page.


Single Unit Print Advertisement

Any single print advertisement promoting a brand or initiative

Print Advertisement Campaign

A series of 2-4 print advertisements intended to promote a single campaign

Direct Mail Campaign

Any printed materials specifically mailed to a precise target audience


Overall

Campaigns across various categories that demonstrate excellence in marketing – the ones that go above and beyond with measurable results and impact. 


Grand MX Campaign of the Year

Campaign demonstrating unparalleled creativity, strategic vision, and measurable results – amplifying the next wave of creativity in Baltimore’s marketing community

Runner-Up Campaign of the Year

Campaign demonstrating unparalleled creativity, strategic vision, and measurable results – amplifying the next wave of creativity in Baltimore’s marketing community

2nd Runner-Up Campaign of the Year

Campaign demonstrating unparalleled creativity, strategic vision, and measurable results – amplifying the next wave of creativity in Baltimore’s marketing community

AMA MX Awards